For SKII we created touchpoints for consumers to buy and learn about the products in unique ways that removed as much of the friction as possible.

We started with an extension that allows viewers to shop beauty products based on their favorite k-dramas.

Users can use our app to scan bottles for quick refill orders.

The app featured clear instructions and videos for each product that can be accessed via scanning bottles.

And if that wasn’t enough, experts were available via zoom to walk through instructions and demonstrate.

AR filters made even the most boring masks into fun sharable content.

Finally users can shop via social media and even chat platforms like WeChat / WhatsApp