Create non-traditional products and collaborations that will support the main global campaign that speaks to audiences not swayed by traditional media.

Working with Teenage Engineering, we created a limited edition Pocket Operator (Micro sampler) in the shape of the Classic Coke can. Each of these cans will feature exclusive modular tracks from BTS / Gorillaz.

We also created AirBnB airstreams decked out with custom thematic interiors…Just Because.

We also sneaked in some celebrities into random jobs for a bit of refreshing fun.

And the global campaign it lived within.