Samsung Digital Mural - In advertising, we're pretty good at making things look perfect. And that's great, but you know what, there's also something really amazing about not being so perfect. To not care who’s looking, or what’s right. To forget proportion, or scale. To just let things be proudly imperfect. Doodles are imperfect. So is finger painting, and so is a quick scribble. But they’re fun. And maybe what we need is not another shiny 3D rendered device with pixel perfect "art".
For Austin City Limits, we've created a hybrid mural and had Samsung owners paint on a digital mural with their Samsung Note devices next to world famous artists Saber and Apexer. We welcomed artists of all skill levels, and Samsung showed off their devices with real art. Art not "approved" by a team of creatives.
