Start building a book and quickly you realize (or I did I guess) that a whole lot of good work (maybe the best work) isn’t the polished and shipped variety. Here’s all the other, messy, in-between, maybe it went nowhere stuff. The stuff that sparks imagination, creativity, and long chats.

Disney / Star wars interactive line experience: Yes it’s just a line, but that line is no joke when its 45 minutes to an hour. We concepted how we can keep waiters engaged while waiting for the latest Star Wars interactive experience that included infinity hallways and on-theme architectural elements.

Acura Showroom Concept: What if we outfitted Acura showrooms with interactive screens that was linked to the preferences of the buyer. For example Sarah is a surfer and knowing that, the showroom will transform for her appointment, vehicles she’s interested in will feature a catalog of surfing related accessories (like surf racks and even vehicle color combinations that match with her favorite board manufacturers) that makes her purchasing decision so much more compelling.

Misc explorations done for the Meta Quest platform, an ongoing challenge was how to represent the feeling of VR in a 2D medium (social media / web).