For the HBO show Westworld, a show set in a dystopian theme western theme park, we thought through a site that poses as a innocent travel destination that is filled with easter eggs and “glitches” that allow the fans to explore the darker premise of an ever self aware artificial intelligence.
As users signed in, the glitch begins suggesting to the viewer there might be more to the simple travel site.
The show is famous for it's quotes, which serve as a means to foreshadow upcoming story plots and touch on some of the darker themes of the show. As the viewer scrolled down the page, certain quotes would appear out of a seemingly normal description of the theme park.
In this case the quote reveals "Am I real?"
And for those who know where to look, we've revealed more functionality, from voice recordings from the characters to even a live chat bot that reveals a bit too much.