People don’t think too much what's in their gas, so we talked about being confident in the quality of ARCO’s gas in a humorously memorable way.
One confident act deserves another. ARCO gave a free fill up to designated drivers, and commended those confident enough to be completely sober, drunk on sodas while their friends get blasted.
CONFIDENT CAR RESCUE
Those in the know, know a bit more about gas than just the pumping part. They know high quality ARCO gas helps keep their engine clean, but won’t rotate their tires. Unfortunately, no gas will. Confident drivers know how to turn a wrench to keep the wheels turning. These drivers keep some very cool cars on the road, and we’re going to give them some fuel to do so. The Confident Car Rescue program gave a tank of free gas to buyers who buy cars worthy of being fixed. We took this program to the biggest junkyard on the web, Craigslist.